Corporate Strategy

• 1. People-oriented strategy

  
  In Alu Africa, we believe that the establishment of people-oriented strategy is the basis and necessity to accomplish the corporate development goals and construct innovatively performance-management enterprise.

• Only by implementing the people-oriented philosophy, respecting people and optimizing people potential could we regularly establish internal order, promote the harmonic development of corporate values and ensure our sustainable development.

2. Informatization strategy


To great extent, the development of information affects corporate competence, and further affects our existence and development. Alu Africa will be dedicated to the establishment of information platform, providing powerful means, tools and strategic support for accelerating our growth process, our various business operations and further realization of our management standardization.

3. Systems strategy


Alu Africa adopts a set of systematic and integrated business improvement methodology, aims to consistently improve enterprise's business process and achieve satisfaction from clients. We strive to achieve zero defects in our production and customer engagement process.

4. Globalization strategy


Alu Africa's transformation from a traditional local trade company to a comprehensive trade service supplier for domestic & international markets requires us to boot on both domestic trade and foreign trade. Our business will cover Sub-Sahara Africa by transforming from simple import & export business to integrated business mode covering domestic trade, foreign trade and multi-national trade.

5. Brand Strategy


Alu Africa has established a brand that can create inenarrable value for the organisation. It is our belief in Alu Africa that our brand condenses all connotations such as enterprise value, culture, corporate image, product quality, service function and technology power.

Our successful operation provides customers with quality guarantee, cooperation confidence and high customers loyalty.

6. Regional Service Strategy


In other to promote easy access to our products and services Alu Africa has established Regional Service Centres that serves as points of contact for customers and meets the total needs for product order and delivery and service for our customers across Ghana. They are located in six regions;
• Western Region
• Central Region
• Ashanti Region
• Volta Region
• Northern Region
• Upper Region



7. Green development strategy


Green development is the requirement of corporate future growth and development pattern. That is, pursuing the corporate growth pattern to transform from extensive type to intensive type, focusing on the stable and sustainable growth speed, thus laying the foundation for the enterprise's plan and implement for the long term goal. Thus Alu Africa will not only focus on the growth and quality of the corporate sales and profit volume, but also focus on the optimization of the corporate business & product structure, synchronous realization of enterprise social responsibility and business goal, and quality upgrade of customer-centered service.

ALU AFRICA's Timeless Core Ideology

Alu Africa’s Core ideology is the organization's consistent identity that transcends all changes related to its relevant environment. It consists of two elements: its core purpose the organization's reason for being and core values essential and enduring principles that guide the behavior of the organization.

Core Purpose:

ALU AFRICA will lead the way in shaping and expanding the role of building materials to meet the ever-changing demand for safe, environmentally sustainable, and ecstatically enhancing construction environment in the West Africa Sub-Region.

Core Organizational Values

• • Accuracy (in measurement and communication)
• • Excellence (in service delivery)
• • Respect
• • Stewardship (and financially responsible)
• • Quality – We strive to offer superior products and services and consistent excellence.
• • Integrity – Our word is our bond and we keep our promises.
• • Customers and Stakeholders – Everyone should be treated with dignity and respect. We serve to satisfy our customers and to maximize value to all of our stakeholders.

Corporate Objectives:

• 1. Enhance our understanding of client needs
• 2. Establish and fully enhance understanding of the resource implications and value.
• 3. Increase awareness and educate clients about the cost implications associated with not choosing the ALU AFRICA’s products.
• 4. Increase consumer awareness of ALU AFRICA as quality, safety-conscious and reliable materials.
• 5. Increase professional practices in the building materials industry

Our goal is to enable Consumers identify ALU AFRICA with quality, safety and reliability.

In 2007, Mr. Alhaji Seidu founded Alu Africa as a small business, performing low-slope commercial roofing in and around the Spintex Road. Not long after, he moved the company to Motorway. After eight years in business, the roofing industry has changed significantly.

Today, Alu Africa operates from ten locations. With a main location on the Spintex Road., which serves surrounding communities, the team also works from an office in Labone.

Alu Africa is known in the industry for more than just high quality roofing solutions. “We consistently focus on safety, new product and system technology, training and education, as well as relationships, fostering proactive communication, building mutual trust and respect,” said The Group Chairman Mr. Alhaji Seidu.

“Customers become long-term business partners.” The company’s high level of earned repeat business and referrals will allow Alu Africa to grow into one of the largest commercial and industrial building materials vendors in Ghana”, He affirmed.