Corporate and Social Responsibility
Housing is a very important sub-sector of any economy and a critical factor in tackling poverty, social stabilization and economic growth.
The construction industry is very dynamic and ever-changing and that presents challenges on a daily, weekly, monthly and annual basis. Roofing in particular meets the basic human needs of providing shelter for people. “Our projects are therefore all rewarding,” Alhaji Seidu notes.
“We’re not just talking about financial reward; we gauge our success via the voice of our customer and on the relationships we build. Each job or project is a success onto itself. The real rewards come when your company is recognized by your peers for having an outstanding safety record and unparalleled quality of work. Each job or project has its own unique parameters and sorting the right ones out with the customer is critical.”
Lasting Partnerships
The company’s relationships and vertical integration will help keep the business afloat, even through economic downturns.
.“We were selling to the public and the private sectors, meanwhile building and strengthening the relationships we have with both customer bases. We will make it a heightened priority to focus on the intangible parts of business: listening, communication, integrity, agility, thinking outside the box and mutual respect; treating our customers the way we want to be treated. We are proud of what we have built, who we are and what we do, but at the same time, humble and driven.”
Alu Africa will measure our team’s success by the company’s safety rating, quality of install and the amount of repeat business, referrals and recommendations given by customers, as well as business partners.
“We will get the greatest sense of pride seeing our customers’ expectations met safely, on schedule and on budget. Our ownership team will create an environment where teammates will feel a sense of self-worth, accomplishment and pride in the company they work for. We want them to know they are valued, respected and appreciated. We are competitive and big believers in driving success collaboratively with others. If our teammates are successful, we are successful.”
“We are going to continue to supply a high level of leadership, customer service and support the plan to continue to diversify and earn strategic and opportunistic business.”
Driven by a strong set of values, Alu Africa is on a strong path of growth for the coming years.
